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Our Innovation

Our company understands the marketing process and continues to innovate and reinvent new and exciting sales processes along with new media pools. When working with GUNGHO! you are not our client, but our partner.
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Our Services

  • Campaign Research

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    We start by combining our understanding of your industry, your understanding of your business, and our extensive body of unbiased research derived from hundreds of successful campaigns, to help develop the analytics necessary for success.

  • Finatical Testing

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    Wading in before making the big splash. It's your money and it's important. That's why we'll design an individualized media test and track everything to determine your specific metrics before launching broader strategies. Thinking. Learning. Making it come out right.

  • Evaluation & Refinement

    imageRefining and managing your testing mid-campaign makes the difference between finding highly profitable campaigns and those that lose money. Adding. Subtracting. We'll continue to seek the perfect solution, the perfect mix, long past the point where other folks would consider good enough, just fine.

  • Campaign Roll Out

    image Rubber meet road... With a well-researched, thoroughly evaluated media strategy in place, we'll step on the gas. At GUNGHO!, we balance speed with insight staying the course toward achieving your goals.

  • Monitor & Optimize

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    Continuous and fanatical split testing of Media Placements and Ad Creative make sure your campaigns stay in the black and that you squeeze the most profit from every campaign.

    "Constant and never ending improvement"

GUNGHO! PDF Print E-mail

Gung-ho is a phrase taken from the Chinese language. The original Mandarin Chinese phrase is Gōnghé (工合), a standard abbreviation for gōngyè hézuòshè (工業合作社), meaning industrial worker's cooperative, in the Chinese Industrial Cooperatives established by Rewi Alley and his comrades and later spread to other parts of China during the World War II years.

The phrase entered the American vernacular when it was picked up by then-Major Evans Carlson, USMC. According to Carlson, it was used as a slogan by the World War II-era Communist Party of China's 8th Route Army, led by Zhu De. The phrase was originally coined by Rewi Alley, a New Zealander. Carlson traveled with the 8th and with Rewi Alley. Later he used gung ho during his (unconventional) command of the 2nd Marine Raider Battalion. From there it spread throughout the U.S. Marine Corps (hence the association between the two) and into American society as a whole when the phrase became the title of a 1943 war film, Gung Ho!, about the 2nd Raider Battalion's raid on Makin Island in 1942. It is now often used in the ironic sense of excessively enthusiastic, overzealous.

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Results

  • Performance based compensation
  • Complete focus on ROI
  • Relentless pursuit to deliver on client objectives
  • Fanatical Tracking and Split Testing

Value

  • Creating value permeates everything we do
  • Every member of our team’s goals is aligned with yours
  • Strategic Planning
  • Campaign Monitoring and Optimization
  • Relationships with publishers and publisher networks
  • We always make the final push to create value where others cannot

Unique Approach

  • Proven proprietary media planning and buying systems
  • 100% Clientcentric focus with campaign ROI always priority one
  • Bold and aggressive tactics based on unique client objectives
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ROI

GUNGHO! was founded with a crazy idea of building a media buying agency which makes money based on client campaign performance. While other media buying companies bill you based on different metrics which affect THEIR top line, we reverse the risk and only make money when you make money.

Direct Responce

Our fanatical bottom-line metric focus and fanatical tracking and split testing is one of the things that sets us apart from everybody else. Every campaign is focused on adding to the bottom line and campaigns which don’t are turned off so your dollars can focus on ramping up only the winning campaigns.

Passion

Passion is what separates media mechanics from media innovation. To us, your goals aren't the most important thing, they're the ONLY thing because performance based comensation ensures that your goals are perfectly aligned with our goals. The more money you make, the more money we make.

Involvement

The team at GUNGHO! enjoys getting their hands dirty. Whether it's through honest, aggressive rate negotiations, group brainstorm sessions or a middle-of-the-night idea that ices your campaign strategy-we're not only the best at what we do, we're the only ones who do what we do.